2025

I'm seeking short-term design roles on a team that's working on something novel, complex and interesting.

2023 - 2025

I'm back to working with the Thread team as a Product Designer at Marks & Spencer following their acquisition of Thread. I lead the design of personalised discovery for M&S's online store, helping build features like outfit builders, style advice, and more — all powered by AI.

2021 - 2024

I'm building Kwanda a non-profit startup that is redefining charity. I'm leading a distributed team in crafting an excellent experience for donors who want to fund local solutions in Africa. Our product is recognised by Google, PayPal, Buzzfeed and more as a true disruptor in the non-profit sector. Within two years, we've grown to over 2000 monthly donors, deployed over 100 grants, funded projects in 13 countries and directly impacted 10,322 lives.

2019 - 2021

I'm a product designer at Thread, working on the Growth team. My focus is on understanding why new users are hesitant to shop online. Our primary audience is men aged 30–45, many of whom are new to online shopping. There's a big opportunity to serve this group as they shift away from the high street due to time limits and a lack of personalised style guidance. I regularly speak with customers, analyse data, and design the Thread experience to support both growth and our customer's style goals.

2018

I'm taking a year out to sharper my coding knowledge and work as a freelancer across multiple tech startups in London and San Francisco. I've spent most of the year working at London based startup Mystery Vibe as a front-end engineer.

2017

I'm building Lemon into a five-person team in London. Lemon is a design and development studio specialising in e-commerce. We're helping new and existing brands replicate our clients' success, and we have had in e-commerce by slowly producing a system for success through design, marketing, and product fit. I'm also co-running and acting as creative director for Miyi, a hair and beauty store catering to the needs of black women. In addition, I'm designing a side project called A-mood, which aims to make the process of mood boarding easier for designers.

2016

I'm the lead product designer at Feedr, a London based startup. We're providing group catering for companies, focusing on dietary inclusiveness. We believe teams should eat together, and no single person should feel like they can't join in on the fun. I'm designing a working system, experience and interface for providing meals to large teams and accomodating their varying tastes and diet.

2015

I'm the lead designer at Shortlist, based in Palo Alto. We're bringing a recruitment process that relies on human interaction online. As a result, we're cutting down the financial and time cost of hiring for senior-level positions in the financial industry. In addition, I'm re-building a new visual identity for Shortlist and designing its large-scale mobile and desktop application.

2013 - 2014

I'm working as a freelance designer and developer. I'm helping various clients in tech create a brand identity they can scale alongside their products. I'm also a partner in Shopify's experts' program and assisting businesses to take their online store ideas from conception to launch. In addition, I'm still working with clients in the music industry and consulting at Ealing Studios.

2012

I'm a visual designer at Adidas. I previously completed some spec and take-home work for Nike and Puma, which led to this role.

2009 - 2011

I'm a junior designer at Creative Nerds, a boutique web design agency in London. I've grown to manage my accounts and client relationships, completing work for Universal Music, NHS and Harrow Council.